AI is being used across a number of industries to help humans make better decisions. One area where it is already making an impact is promoting safer gambling with responsible gaming mechanics. While the technology is new, it’s already making a difference. Here’s how operators are deploying it to help players stay safe.
Stay Safe: Discover Gaming Concerns Early for Enhanced Game Security
One of the biggest challenges with tracking responsible gaming is that a human typically has to review the activity and catch the problems. Of course, it’s not all manual labor; many online casinos have systems in place that can send a trigger.
However, systems are not exactly as flexible and fluid as artificial intelligence. One standard trigger might be to flag to a human if someone makes a large deposit or bet. However, is that a problem if that person typically places big bets or makes big deposits? AI can evaluate a player’s history, trends and patterns, and then make a much more informed decision as to whether there’s a problem.
This can be true across the board: what games does a person play, their bet amounts, how much time they’re on the site, and the hours they spend on there. AI can crunch all of the data and then make a much more informed, useful determination.
Reach out: communicate right away
One of the shortcomings of a traditional fail-safe system is that it typically just triggers an alarm. For example, if something seems amiss, the system might notify someone at customer service.
However, AI has the ability to communicate and can reach out to the player directly. From there, the AI will be able to get some information back from the player and see whether it is, in fact, time to step in and maybe recommend the player cool off a bit or whether it is some kind of a false flag.
Or maybe they can freeze the action for now, get some information from the player and relay it to customer service. That way, when the customer service team gets the alert, they have more information to work with. One of the biggest use cases for AI right now, is the use of chat bots and having an instant communication tool available when a player has blown through their guardrails. This is really handy.
AI can assist with monitoring more players
Most player protection technology right now is tied to human assistance. In other words, the system flags that something is wrong and notifies somebody, but that somebody is the agent who then has to act and make a decision. That’s fine but it requires manpower and when a company has thousands and thousands of players, it’s going to require a lot of people to watch the people who are playing. That’s where AI in gambling can make a big difference.
AI has much more capacity to monitor in this regard than a human does. They’re able to observe thousands of players at once and watch patterns of their action, decisions and deposits. With so many players, some responsible gaming issues might fall through the cracks if the humans are stretched or asked to oversee too many players.
Not only will AI save on human resources with this particular task, it’s more likely to catch the problem gamblers and get them the help they need. This promotes safer gambling practices and will benefit both the house and the customer in the long run.
Game Smarter, Not Harder: How AI is Transforming the Gaming World
Gambling behavior monitoring has long been due for an upgrade and the AI innovation has arrived to help give it the shot in the arm it needs. AI can help online casino brands monitor more players and do it in a way that’s more effective than humans.
In the end, it’s going to be a win-win for both the online casinos themselves, (saving resources, being more accurate, and effective with player monitoring) and for the players to keep them safe on the sites.